Tradition of fine wines since 1752 Octavio Gioia He was born in Montevideo on June 2, 1955. He comments that his father came to Uruguay from Piedmont and her mother from the Veneto. A purpose of family history in the wine tells us that recently discovered something he did not know. After his mother passed away he found a book from a small winery that his grandfather directed in Canelones. His father made wines at friends houses, he did it with such care and responsibility that the child remembers as an important fact. At the same time processing what he promised to his short 12 years in family practice cellar. Once Octavio Gioia became agronomist he earned a postgraduate scholarship in Italy. Spend 1986 and 1987 in Italy at the University of Torino. There winemaking is presented to him in the classes of well-known and prestigious teachers in Italy and France. When he returns to Uruguay he founded a project for the United Nations in 1987. He invested four years in this project oriented technical support addressed to small businesses. Alongside the interest in wine became to be connected to Castle Pujol in 1988.Se begins in the laboratory in microbiology but then goes on to production which today is responsible for the development and quality control. Sees no need to invent too must copy in a good way if possible always improving and adapting the model to the national productive reality. It is necessary to reconcile all this with the research work, no need to talk much to notice how much passion and love for wine Octavio has. Enthusiastically claims that the Merlot is a variety that gives very good red wines in Uruguay. In this sense Octavio believes that: “The identity of the Uruguayan Tannat wine has been managed with great success with an obvious outcome in the market. Im pretty sure the same or better result can be achieved with Merlot, Cabernet Franc and other varieties” In the Uruguayan white wines highlights the varietal. Oak lover finally said barrel and cut between wine speaks of the wisdom and skill of the winemaker.